Blog #6: Crumbl Cookie
For the most part, I try to eat clean and mostly whole foods. When it comes to Crumbl however, I literally cannot resist. I love Crumbl with a passion. There is so much to unpack about Crumbl from the uniqueness, the physical experience of the store, and how they give back to the community. Unique Concept What sets Crumbl apart from other cookie shops or chains is its weekly menu. Every week, the company introduces new flavors alongside classic favorites like the Milk Chocolate Chip and Semi-Sweet Chocolate Chunk. This creates a sense of excitement and anticipation coming from consumers. In my opinion this is a really good marketing technique as the changing selection encourages customers to return to check out the latest cookies. Physical Experience When you walk into a Crumbl, you enter and are greeted by the welcoming employees. Your nose is also filled with the aroma of baking cookies that permeates through the air. C...